STRATEGI DIGITAL BUSINESS DALAM MENGEMBANGKAN USAHA BAGI WIRAUSAHAWAN MILLENIAL

Gita Nurul Fitri Damanik; Anisa Aulia; Purnama Ramadani  Silalahi

Penulis

Gita Nurul Fitri Damanik UIN Sumatera Utara
Anisa Aulia UIN Sumatera Utara
Purnama Ramadani Silalahi UIN Sumatera Utara

Kata Kunci:

Digital Business, Enterpreneurship, Millennials

Abstrak

Marketing through digitization media is very influential on young entrepreneurs by utilizing existing social media. In the use of social media such as Instagram, Facebook, WhatsApp, websites, platforms that can be used as brand enhancement, public interest in the products to be marketed, cooperation between entrepreneurs and loyalty. Currently the use of digital technology as an alternative in doing business. The purpose of this research is to find out the use of digital business strategies in developing businesses for millennial entrepreneurs. The method used in this study is a qualitative method using secondary data sourced from books, journals, other supporting scientific articles. This research is a literature study. Based on the results of the study, it was concluded that digital business strategies have an effect on developing businesses that are being run by millennial entrepreneurs. Digital transformation is currently in the spotlight and requires in-depth consideration when responding to developments in information technology. In the millennial era, innovation is needed due to increasingly fierce competition in the business world. Using e-commerce and startup as a business innovation that is able to compete in the globalization era.

Referensi

Alwendi, A. (2020). Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha. Jurnal Manajemen Bisnis, 17(3), 317. https://doi.org/10.38043/jmb.v17i3.2486

Anwar, M. R., Yusup, M., Millah, S., & Purnama, S. (2022). The Role of Business Incubators in Developing Local Digital Startups in Indonesia. Startupreneur Bisnis Digital, 1(1 April), 1-10.

Aqmala, D. (2021). Pemanfaatan E-Commerce Sebagai Media Startup Bisnis Pada Anak-Anak Panti Asuhan Riyadlul Jannah Dan Panti Asuhan Al Mustaghfirin Semarang. Abdimasku: Jurnal Pengabdian Masyarakat, 4(1), 55-63.

Avriyanti, S. (2021). Strategi bertahan bisnis di tengah pandemi covid-19 dengan memanfaatkan bisnis digital (studi pada ukm yang terdaftar pada dinas koperasi, usaha kecil dan menengah kabupaten Tabalong). Jurnal PubBis, 5(1), 60-74.

Danuri, M. (2019). Development and transformation of digital technology. Infokam, XV(II), 116–123.

Habibi, M. (2021). A E-COMMERCE DAN MEDIA SOSIAL SEBAGAI ALTERNATIF SOLUSI TANTANGAN PEMASARAN PADA MASA PANDEMI COVID-19 (STUDI KASUS: UMKM MARTABAK MR. JENGGOT): Mohammad Habibi. Maqasiduna: Journal of Education, Humanities, and Social Sciences, 1(01), 42-49.

Hamdan, H. (2018). Industri 4.0: Pengaruh Revolusi Industri Pada Kewirausahaan Demi Kemandirian Ekonomi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 3(2), 1. https://doi.org/10.29407/nusamba.v3i2.12142

Hayati, A. N. (2021). Analisis Tantangan dan Penegakan Hukum Persaingan Usaha pada Sektor E-Commerce di Indonesia. Jurnal Penelitian Hukum De Jure, 21(1), 109-122.

Pratama, H. A., & Iryanti, H. D. (2020). Transformasi SDM Dalam Menghadapi Tantangan Revolusi 4.0 di Sektor Kepelabuhan. Majalah Ilmiah Bahari Jogja, 18(1), 71–80. https://doi.org/10.33489/mibj.v18i1.229

Prawiyogi, A. G., Anwar, A. S., Yusup, M., Lutfiani, N., & Ramadhan, T. (2021). Pengembangan Program Studi Bisnis digital bagi pengusaha dengan perangkat lunak lean. ADI Bisnis Digital Interdisiplin Jurnal, 2(2), 52-59.

Putra, P. (2018). Revolusi Industri 4.0 : Peluang Pengembangan Perpustakaan Berbasis Teknologi Informasi. Media Pustakawan, 25(3), 35–41.

Suwarno, D. J., & Silvianita, A. (2017). Knowledge Sharing Dan Inovasi Pada Industri Startup. Ecodemica, 1(1), 98–106.

Siswadi, Y., & Soemitra, A. (2022). Literature Study on Fiqh Muamalah Digital Business Transactions (e-commerce). International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET), 1(3), 220-236.

Sumiati, S., & Setiawan, M. (2022). Pelatihan Strategi Bisnis Berkelanjutan di Era Pandemi Covid-19 bagi Start-Up Business. Jurnal KARINOV, 5(3), 181-186.

Wiya, R. A. (2022). Analisis Tantangan E-Commerce Dalam Mengimplementasikan Hukum Persaingan Usaha Di Indonesia. Ilmu Hukum Prima (IHP), 4(3). https://doi.org/10.34012/jihp.v4i3.2152